Why Some Houses Sell And Some Houses Don’t

September 4, 2010

There are many theories why some houses sell while other houses don’t, but in my opinion, it all boils down to a simple relationship between price and condition: if the price to condition ratio is off, then your home won’t appear like a good value to potential home buyers and your home won’t sell.

A home staging consultation by an experienced Los Angeles home stager will give you a clear understanding of what condition issues need to be addressed before putting your home on the market.

Here’s a terrific video from Jay Papasan, VP of Keller Williams Realty that explains it very graphically and in easy to understand terms. Its the best use of 3 1/2 + minutes I can imagine before listing your home.

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Important Facts To Help Sell Your Los Angeles Home

May 17, 2010

Here’s some important facts to help sell your Los Angeles home.

This weekend I went to a real estate conference (RainCamp) at Loyola Marymount University and I learned the following:

  • 87% home buyers are using Internet to search for homes
  • 94% of 24-44 year olds are using Internet in their home buying process
  • 37% of home buyers found their home on the Internet

How can you use these home buying statistics to help sell your home in Los Angeles?

  • List your home with an internet and social media savvy real estate agent.
  • Have your home professionally staged so it looks great in person and in on-line photos. Professional staging allows you to make your best first impression on the internet.
  • Have your home professionally photographed after its staged. Some listing agents include professional photography as part of their marketing because they recognize the difference it makes. Point & shoot photos from a snappy pix camera won’t create a compelling desire to see your home
  • Make sure your listing agent posts 10-20 photos of your home on the MLS (each MLS limits the number of photos allowed, so number of photos may be different)
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“Sold On Staging” Article in Pasadena Star News

March 27, 2010

The Pasadena Star News published a featured article today (3/27) in the Home & Garden section about the importance of hiring a professional homes stager.

Michelle Mills, the reporter I spoke to writes:

Minch understands how real estate marketing works and how home shoppers think. With that in mind, she counsels her home-selling clients to identify changes that can make a house more appealing to a home buyer, and how to get those changes done in a cost effective manner.

Pasadena home stager in the Pasadena Star News

Click here for a PDF to learn more about hiring an expert home stager to market a picture perfect home page one and page 2.

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Choosing a Home Stager

Not all Los Angeles home stagers are created equal. Here's some tips for finding the right home stager to help sell a Los Angeles home. Read more...

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