Why Some Houses Sell And Some Houses Don’t

September 4, 2010

There are many theories why some houses sell while other houses don’t, but in my opinion, it all boils down to a simple relationship between price and condition: if the price to condition ratio is off, then your home won’t appear like a good value to potential home buyers and your home won’t sell.

A home staging consultation by an experienced Los Angeles home stager will give you a clear understanding of what condition issues need to be addressed before putting your home on the market.

Here’s a terrific video from Jay Papasan, VP of Keller Williams Realty that explains it very graphically and in easy to understand terms. Its the best use of 3 1/2 + minutes I can imagine before listing your home.

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Los Angeles Home Staging Works |A $225K Condo & $7M Luxury Home

May 18, 2010

I’m here to tell you, home staging works no matter your price point!

Here’s 2 homes we staged in the past 2 months:

Listed at $225,000, this Pasadena Affordable Housing condo (64 Mar Vista #115) sat on the market for almost 3 years before staging. We staged it in March and it’s now about to close escrow,  60 days later! We’ve destaged this unit and staged another to help with a faster sale on that one too.

Home staging works in pasadena for a faster sale

Pasadena home staging works for a faster sale!

We staged this Beverly Hills luxury home, listed for $6.9 M in April. They received an offer after the first week on the market! I’m going to repeat myself: $6.9 M with an offer in the first week.

Beverly Hills Luxury Home Staging works for a faster sale

Beverly Hills Luxury Home Staging works for a faster sale

The Pasadena condo was vacant and unoccupied. The Beverly Hills luxury home was occupied – the home owner was living in the home after we staged it . It doesn’t matter. If you are thinking of putting your Los Angeles, Pasadena, Arcadia or San Marino home on the market, and you want it to sell quickly, hire a professional home stager. Home staging works for a faster sale, no matter your price point!

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Important Facts To Help Sell Your Los Angeles Home

May 17, 2010

Here’s some important facts to help sell your Los Angeles home.

This weekend I went to a real estate conference (RainCamp) at Loyola Marymount University and I learned the following:

  • 87% home buyers are using Internet to search for homes
  • 94% of 24-44 year olds are using Internet in their home buying process
  • 37% of home buyers found their home on the Internet

How can you use these home buying statistics to help sell your home in Los Angeles?

  • List your home with an internet and social media savvy real estate agent.
  • Have your home professionally staged so it looks great in person and in on-line photos. Professional staging allows you to make your best first impression on the internet.
  • Have your home professionally photographed after its staged. Some listing agents include professional photography as part of their marketing because they recognize the difference it makes. Point & shoot photos from a snappy pix camera won’t create a compelling desire to see your home
  • Make sure your listing agent posts 10-20 photos of your home on the MLS (each MLS limits the number of photos allowed, so number of photos may be different)
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Choosing a Home Stager

Not all Los Angeles home stagers are created equal. Here's some tips for finding the right home stager to help sell a Los Angeles home. Read more...

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